Social Media Video

Social media videos are short videos, approximately 15 to 60 seconds in length, intended for placement on digital channels to reach a mass audience. They are frequently used across social media channels and websites. Social media videos are produced to entertain, enlighten, educate, and engage; they promote a message, highlight an event, or raise awareness of a campaign, among many other uses. They often include voice narration or an appearance from a brand influencer or expert. The video format is pleasing to the eye and ear as they often are accompanied by music and graphics to deepen the creativity around a story. Social media videos are recommended for both trend-setting and traditional topics, but especially those that have great visual appeal.